Improve your digital strategy and use WhatsApp as a marketing tool for direct, personalised communication with your audience.
Add WhatsApp to your contact centre and help your agents to connect easily with customers. Tackle more conversations at a time without losing personal customer support.
Use WhatsApp Commerce to offer the complete customer buying journey in WhatsApp. Give the complete shopping experience in one channel and drive revenue growth.
Use WhatsApp One Time Passwords (OTP) to enhance the customer experience and increase the security of your (and your customers') online data.
Offer world-class customer service and minimize friction in the buying and customer journey on your customer's favourite messaging channel.
Reply to incoming messages, or get ahead of the game with message templates and provide opted-in customers with the info they need.
Take advantage of features such as quick replies, product messages, and broadcasting newsletters for effective communication with customers.
Reduce pressure on your customer care team by automating repetitive tasks with a WhatsApp chatbot.
Integrate WhatsApp Business directly via our API. Our Business Messaging API combines multiple communication channels into a single platform.
Want to provide customer service via WhatsApp? Mobile Service Cloud lets you interact with your customers on any channel from one easy-to-use inbox.
Send WhatsApp marketing campaigns with Mobile Marketing Cloud and create personalized omnichannel experiences that increase customer engagement.
In this guide you will find everything there is to know about WhatsApp Business Platform. You'll learn why WhatsApp Business Platform is the way to grow your business by delivering an exceptional customer experience.
Download guideWhatsApp is the most popular global messaging channel. With 2 billion active daily users, it’s no surprise that Facebook (the developers behind WhatsApp) expanded its platform to include a business application: WhatsApp Business.
WhatsApp Business is an OTT (over-the-top) chat app that brings the functionality and convenience of personal messaging to customer communications. More than 5 million business users take advantage of this popular messaging platform today.
Read moreFeatures of WhatsApp Business Platform include: WhatsApp Business profile, quick replies, product catalog, broadcasting, entry points, interactive buttons, messaging statistics, contact labels.
Read moreChoose your messaging subscription and pick the pricing model to match your needs:
Read moreA WhatsApp chatbot is a software application or program that uses either script or artificial intelligence to interact with users via WhatsApp. Like any other chatbot, they are designed to provide automated responses, answer questions, perform tasks, and engage in conversations with users just like a human would.
Read moreOne Time Passwords via WhatsApp are end-to-end encrypted and secure, making it one of the safest options out there, and the innovative features and global reach make for a great customer experience. The seamless use of OTP message templates allows you to initiate contact with your customers, verifying their identity at multiple touchpoints during their customer journey, such as login, account registration, or account recovery.
Read moreWhatsApp Commerce provides brands with a means of connecting with users and selling their products and services directly to them. It does so by allowing companies to engage in two-way communication between themselves and their customers as a form of conversational commerce.
Learn moreThe features of WhatsApp Business Platform are roughly the same on both APIs, with slight differences in hosting, pricing, and feature adoption. Where the Cloud API’s cost-effectiveness and additional new features might seem perfect for some, the hosting services of the On-Premise API can be a key motivator for others.
Read morePicture the scene as a customer: we've made the decision that we're going to buy something and we've added it to the cart, but for whatever reason, we don't follow through with the transaction. Sometimes we forget that we've added items to the cart; other times the phone rings just as we're about to click pay and we forget about it. On other occasions, we see something at the last minute that we don't like the look of that makes us think twice about buying.
There’s only one thing you want as a marketer, and that's grabbing the attention of your customers with your ROI in mind. With a popular platform like WhatsApp Business, the reach and engaging nature of the channel are a great place to start. But how do you truly stretch your marketing budget to see better results? By using data to your advantage!
WhatsApp Pricing is based on conversation categories with corresponding fees. Read all about the pricing model in this blog. Meta has announced some upcoming pricing changes for 2024 and 2025. Find out what those changes mean for you!
The WhatsApp Business green tick is the official badge for Meta verified business accounts. It helps users to distinguish between authentic businesses and fake accounts. Many users place high value on the green tick, and brands sporting this badge will see a positive impact on their business. But how can you business apply for the green tick badge? Read all about it below.
As a member of the customer service team, you stand on the front lines of customer interaction every day. In a world where customers demand quick and personalised service - long wait times, impersonal responses, or worse, incorrect answers, can quickly drive a customer away. Your goal, however, is to connect customers with your organisation and deliver the best answers and service possible. It’s incredibly satisfying to see a customer leave a conversation happier and eager to purchase your product. Your efforts can significantly enhance the customer experience, but you need the right tools to truly excel. Integrating these tools into a platform amplifies your capabilities and lets you experience the power of the platform effect.
We all want to get our messages out there. We want to engage with our customers, raise brand awareness, and connect with our target audience. WhatsApp Business Platform helps you safeguard the way you communicate with existing and potential customers, making sure that you provide them with a meaningful and relevant customer experience to help grow your business.
With WhatsApp Business Platform, there are two ways to chat with your customer. Once a customer opts in to receive messages from your business, you can initiate a conversation by sending notifications via so-called Messages Templates, or the customer can initiate a conversation with your business.
The WhatsApp Business Platform is adding another new and exciting feature to its repertoire: WhatsApp Flows. What is it and what can your business do with it? Let's take a look!
WhatsApp and Facebook Messenger are both established messaging channels for customer engagement, but what are the differences? Lets look at what the advantages are of each channel and which situations call for which channel. Let's dive in.
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